On April 28th the Cudeca Foundation – Cancer Care signed an agreement with the Malaga-based company MiColchón, leaders in beds and mattresses, at the Hospice Centre in Benalmádena.
Present at the signing were Cudeca Foundation’s finance director, Rafael Olalla and MiColchón’s manager, Jacobo Guerrero, together with members from the marketing team.
In this accord MiColchón has agreed to support the Foundation with the production and labelling of the collection tins, which are used to raise public awareness and collect funds for Cudeca. These tins can be found, thanks to Cudeca volunteers, in businesses and homes across the province of Malaga during the 2018/2019 campaign.
The signing of the accord is just the beginning of a partnership which will see a number of joint activities take place to raise funds and highlight the work of the Foundation. The tins, which will carry the MiColchon trademark, will be distributed over the whole year throughout the province of Málaga. And this local firm has also agreed to help with future campaigns undertaken by Cudeca, such as the Walkathon, the recruitment of volunteers or the Foundation’s sports and cultural events.
Parallel to the signing of this accord, Malaga cartoonist Ángel Idígoras agreed to collaborate with the 2018 Collection Tin Campaign, drawing a series of cartoons which illustrate how the collection tin campaign works and how people can collaborate.
Thanks to these drawings we have been able to make two videos explaining the campaign, with the help of journalist and Cudeca ambassador, Domi del Postigo and the Foundation’s vice-president, Susan Hannam.
The links to these videos are:
English: : https://youtu.be/Bvzc2larJ1Q
In 2017, the Cudeca tins raised more than €60,000, which will help us to care for 60 patients and their families in 2018. Our goal for 2018 is to help more people and raise €100,000.